The Berkshire Blog is looking for 100 citizen journalists in 2014 and one logical quality writing source are PR companies… so searching “PR companies in Berkshire” on Google would be a totally logical thing to do, right?
Wrong… taking the first 5 pages of searches and analysing both organic & Pay Per Click we get:
• 40% of organic, that totally dominated the first two pages, were job boards
• 10% of organic were directories, generally annoying one’s focussed on PPC
• 24 companies made up the 56 PPC spots with ONLY ONE based in Berkshire!
• 40% of organic were PR companies based in Berkshire but they mainly appeared on pages 3 & 4 of the search
Over on LinkedIn… a simple search of the people section for “PR Berkshire” gives me 1,437 based in Reading & Slough. I’m 1st connection with 79 and 358 share a group with…
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